Why Now
The MENA region is one of the fastest-growing sites of investment, yet its peoples remain among the world’s most undercounted, underrepresented, and misunderstood. For organizations operating in or entering the region, this gap creates real risk—missteps with regional partners, consumers, and employees that are difficult to anticipate without genuine expertise.
With ongoing conflict and heightened geopolitical tension, many organizations are unsure what to say, how to say it, and to whom. At the same time, the new federal MENA category introduces new compliance expectations and requires a deeper understanding of MENA populations both abroad and in the United States.
Organizations are increasingly asking:
- What is the “Middle East,” and what are the most common misconceptions about the region?
- What is the new MENA category, and how does it impact doing business?
- How can a MENA lens help HR, management, business development, and client-facing teams operate more effectively?
I bring a rare combination of scholarly expertise and applied experience, enabling organizations to respond with clarity and precision—whether through regional risk assessment, communications and public messaging, or strengthening internal systems and practices.